Annually, the Huntsman Cancer Foundation (HCF) hosts a gala celebrating research, clinical care, and fundraising successes. I was asked to help with the design aspects of this big event. Here, see my process in developing versions of invitations for guests and donors. I start with a lot of general concepts and then work with decision makers to narrow the scope to three designs. Then, based on group feedback, I work up more specific designs. We work through content tweaks and develop the final pieces. Looking forward, we have planned to apply the design to coordinating pieces such as mail reply rsvp card, program design, presentation visual among other details supporting the event.