Printed catalog featuring quarterly programming for the Huntsman Cancer Institute (HCI) Wellness and Integrative Health Center.
To create this catalog, we did an audit of all programming offered by HCI's Wellness Center. We eliminated individual marketing efforts for the 36 established programs and branded them as one course catalog of offerings. This not only elevated their branding, it streamlined resources and cut costs for the department. We are now in our second year of this approach due to its success.