Cakessica Identity Design

Jessica supplied concept and needed something more professional to put on a business card and to update her current blog. Placed emphasis on the first part of the word “Cakes” to make the play on the baker and her nickname so obvious that the viewer could not mispronounce. Also created an option for a logo with a white cake, to eventually expand the services offered to include wedding cakes.

Logo Design

2 color logo options. White logo to represent wedding business.

Business card design. 3 colorful options for back design.

Label tape designed to brand standard cake & dessert boxes. Design mimics that of the business cards.

Box and label tape detail

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